Who We Are

Joint & Copy is a cannabis blog writing and content strategy studio based in the heart of New York. We craft SEO-optimized blog posts and transform them into powerful content systems that don’t just look good — they rank, educate, and convert.

We partner with NYC cannabis brands — from premium flower to infused edibles — to develop content that informs, sells, and sticks. Our specialty? Helping New York weed companies stand out online with writing that actually connects. We bridge the gap between curious shoppers and complex cannabis language, turning terms like “terpenes” and “minor cannabinoids” into, “Yo… I need to try that.”

What We Do

We write content that’s:

  • ✅ Compliant – Built around OCM rules, free of medical claims, and framed for adult-use education

  • 🔍 SEO-Driven – Focused on real keywords your audience is Googling

  • 🎙 Brand-Specific – Tailored to your voice and personality (no generic weed-speak)

  • ♻️ Repurposed with Purpose – Turn one blog post into Instagram carousels, newsletters, budtender cheat sheets, and more

Whether you're launching a new infused gummy or reintroducing your legacy roots, we help your audience get it — and get excited to shop.

✍🏽 Our Services Include:

SEO Blog Writing · Content Repurposing · Budtender Cheat Sheets · Strategy Calendars · Brand Voice Development

Why We Exist

After years of working in NYC dispensaries and building cannabis marketing campaigns, we saw the same issue again and again: brands were talking, but customers weren’t getting it. The disconnect was real — between what’s on the label and what people actually want to know.

New Yorkers love weed. But the legal space is loud, complicated, and full of products fighting for attention with limited tools.

👉 Advertising? Heavily restricted.
👉 Social media? Unreliable.
👉 But Google? Google’s always open.

And blog content that ranks is still one of the most powerful — and overlooked — ways to build organic traffic, brand trust, and long-term growth. But not just any blog post will do.

That’s why Joint & Copy exists: to deliver voice-driven, conversion-ready content rooted in cannabis culture and New York reality.

Because this market is different — and your brand deserves strategy that understands that.

Ready to Roll?

Explore our packages to find the best fit for your goals.

Meet the Founder.

I’m Velvet — a lifelong writer, cannabis consumer, and NYC budtender with Caribbean roots and a mind that knows how to sell good weed. I built Joint & Copy after years in the dispensary world, where I answered thousands of the same questions with love, clarity, and a little New York edge. I’ve seen firsthand what makes a customer trust a brand (and what makes them roll their eyes). I’ve also seen how hard it is to market cannabis in a regulated space — especially in a city like ours. Joint & Copy was inevitable: a space where SEO blog content meets cultural fluency, storytelling, and strategy that actually gets the assignment.

I’m here to help brands say what they really mean — in a voice that resonates, sells, and builds real trust with the people you want to reach. I’m here to translate plant education into scroll-stopping, sales-boosting content that sounds like you and makes your brand unforgettable. When I’m not building content systems or breaking down terpenes into human speak, you’ll find me out in nature catching a slow moment in the city, at a cannabis event, or a queer bar somewhere in Brooklyn.

Joint & Copy is my love letter to the weed world. If you’re a brand that sells cannabis products and cares about your voice, you're exactly who I made it for.

 FAQs


  • Cannabis content marketing uses blog posts, educational guides, and digital storytelling to build trust and visibility for your brand. In a regulated market like New York, content is one of the few ways to connect with your audience, rank on Google, and stay compliant.

  • Yes — blog posts optimized for SEO drive traffic from people already searching for cannabis products, benefits, or education. Consistent, voice-driven blog content helps your brand rank higher in search results, which leads to more engagement and conversions.

  • Absolutely. We specialize in organic SEO strategies tailored for cannabis product brands, including compliant blog writing and keyword research. Our content helps you rank without relying on restricted ad platforms like Google Ads or Meta.

  • We work with cannabis product brands in New York — including flower, edibles, pre-rolls, topicals, and infused goods. If you have a product on shelves (or getting ready to launch), we can help build your digital presence through strategy-driven content.

  • Yes — we offer content repurposing services. That means we can turn your blog posts into Instagram carousels, email newsletters, budtender cheat sheets, and more. Everything stays aligned with your brand voice and cannabis compliance needs.

  • New York’s cannabis market is loud, competitive, and constantly shifting. What makes your brand stand out is content that actually speaks to the people shopping here. At Joint & Copy, we blend strategy with firsthand budtender experience — so your content reflects what real New Yorkers are asking about, buying, and coming back for.

  • Yes — content marketing is one of the safest and most effective ways to market your cannabis brand in compliance with OCM regulations. We create educational blog content that promotes your products without breaking the rules — all while boosting your visibility.

  • SEO helps you get found when people search for terms like “best hybrid gummies in Queens” or “cheap eighths in Brooklyn.” Our content is optimized with local keywords and cultural fluency — so you’re not just ranking, you’re relating.

  • Yes — we’re laser-focused on cannabis product brands in New York. That niche focus means we understand your audience, your regulations, and your environment better than a generalized agency ever could. We keep it local, relevant, and rooted in experience.

  • Start by browsing our service packages or sending us a message. From there, we’ll schedule a quick discovery call to learn about your brand, goals, and how our content can support your growth.